Mattel also collaborated on many products outside of fashion, such as an Instagram-perfect pool float from Funboy and a pink Microsoft X-box gaming console that rests inside a three-story Barbie Dreamhouse.īarbie-inspired foods include an ice cream flavor and a Barbie burger with pink sauce sold at Burger King in Brazil. Items currently available range from a $20 Barbie T-shirt at Old Navy to a $1,550 sweatshirt with the Balmain logo in the Barbie font. Those efforts went into overdrive in 2023 with more than 100 partnerships tied to the movie. The toymaker trademarked the term Barbiecore in 2022 and partnered with companies such as high-end French designer Balmain, jewelry maker Kendra Scott and loungewear company Barefoot Dreams. “People were craving joy, color and new clothes to wear out again, and the effervescent appeal of Barbie was easy to latch on to,” Hirsch said.Īs the style took off, fashion magazines chronicled celebrities from Kim Kardashian to Harry Styles in bright Barbiecore outfits.īarbie is one of Mattel’s top three brands. It also coincided with many people returning to offices after COVID-19 lockdowns. The “campy style” went viral at a time when Western wear and sparkly Y2K fashions were trending, said Madeline Hirsch, news director for InStyle. That sent celebrity stylists scrambling to find looks in the can’t-miss color.Ī few months later, photos showed Barbie movie star Margot Robbie on set in a hot pink Western jumpsuit. “There is not a corner of the globe that hasn’t turned pink,” Richard Dickson, Mattel’s president and chief operating officer, said in an interview.Ĭouture designer Valentino kicked off the recent pink wave by dressing models in head-to-toe fuchsia for a March 2022 runway show. There are rhinestone-studded water bottles, neon yellow roller blades with pink wheels – and much more. There are Barbie sneakers, Barbie backpacks, Barbie swimsuits, and Barbie hoodies for your dog. LOS ANGELES (Reuters) – Head to any clothing store this summer and you are likely to be hit with an explosion of pink.īarbiecore outfits, focused on the doll’s signature color, are dominating the fashion scene for a second straight year, helped by Mattel Inc’s all-out marketing blitz to build buzz for the “Barbie” movie that debuts in theaters on Friday.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |